Ford Motor Company President and CEO Alan Mulally today revealed the much-anticipated new car to be produced in India. Called the new Ford Figo, the car was unveiled at a press event in Delhi as a major addition to the Ford India brand portfolio.Figo means ‘cool’ in Italian.
The new Ford Figo car is designed and engineered to compete in India’s small car segment, which accounts for more than 70 percent of the new vehicle market. It leverages Ford’s small-car platform architecture, sharing underlying technology with the Ford Fiesta, already familiar to Indian drivers.
Regarding price of the new ford Figo, Michael Boneham, Ford India president and managing director, said: “It’s going to be very competitive with the current market leader and will offer a tremendous value for our consumers.”.The new Ford Figo price will be in the range of Rs.4.5-6.0 lakh.It will be launched in 1200cc petrol version and 1500cc diesel version.The new Ford Figo is expected to be launched by March 2010.
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